The modern world demands constant innovation, making digital marketing essential for companies to boost their presence. Digital strategies allow brands to market products in new ways at lower costs than traditional methods while reaching massive audiences. With widespread internet access, digital marketing’s global scale, lower barriers to entry, and real-time customer insights offer invaluable advantages over outdated approaches. In today’s fast-paced environment, digital marketing has become central to promoting businesses in a highly competitive global marketplace.
Top 10 UK Universities for MSc Digital Marketing
1. University of Bath
The MSc in Digital Marketing at the University of Bath provides experienced professionals with core marketing theory and practical applications for a marketing career. Developed with input from industry leaders, the curriculum focuses on real-world skills like marketing to stakeholders, market research and analytics, and societal impacts. With scenarios mirroring modern marketing environments, participants gain essential practical knowledge to excel as marketing professionals.
| Course Name | Marketing MSc |
| Fees | £28,000 |
| Entry requirements | A 2:1 (or its international equivalent) in your undergraduate degree |
2. City, University of London
The MSc in Marketing Strategy and Innovation at City, University of London’s Bayes Business School dives into complex marketing concepts and emerging trends like digital transformation and human values in modern marketing. The program provides deep understanding of core principles and cutting-edge practices. It starts with two mandatory induction weeks covering topics like cross-cultural collaboration, computing skills, career services, and networking with industry professionals at a career fair.
| Course Name | Marketing Strategy and Innovation MSc |
| Fees | £28,000 |
| Entry requirements | A UK upper second class degree or above, or the equivalent from an overseas institution |
3. Durham University
Durham University’s partnership with the Chartered Institute of Marketing (CIM) enables students to obtain additional professional qualifications through the CIM Graduate Gateway. These credentials complement Durham’s marketing degrees, equipping graduates for successful careers. Initial terms provide core conceptual training relevant across sectors. Later optional modules deliver advanced contemporary marketing and management content. The program overall ensures robust skills for diverse business marketing roles.
| Course Name | MSc Marketing |
| Fees | £27,000 |
| Entry requirements | You will need the equivalent of a UK first or upper second-class honours degree. |
4. University of Exeter
The University of Exeter’s MSc in Digital Marketing emphasizes practical application of knowledge, including marketing analytics, campaign planning and innovation. Developed with digital marketing professionals, the curriculum provides diverse skills and a comprehensive understanding of the digital marketing mix. With a focus on analytics, campaign management, and innovation, the program equips students to address real-world challenges and thrive in their future careers.
| Course Name | MSc Digital Marketing |
| Fees | £24,000 |
| Entry requirements | A mid 2:2 degree (55%+) with honours in any discipline from a recognised university. |
5. University of Southampton
The MSc in Digital Marketing at the University of Southampton, delivered by industry experts, equips students with digital marketing career skills. Covering topics like emerging digital communications, web analytics, user behaviour, online retail, supporting technology, advertising, PR, sponsorship, and project management, compulsory modules provide balanced foundations while electives enable broadening or specialising knowledge. The program develops comprehensive proficiency in current and future digital marketing practices.
| Course Name | Digital Marketing (MSc) |
| Fees | £25,000 |
| Entry requirements | A 2:1 degree in a business, economics, management or marketing-related subject. |
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Stand Out in the Competitive Job Market - Study Digital Marketing in the UK
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